Reddit puts logged in experience first as Google AI hits traffic
Reddit is prioritizing its logged-in user experience as Google’s AI features reduce traffic to the platform.
I’ve got the pasted CNA article. Quick summary: - **Reddit CEO Steve Huffman plans to require sign-ins for most content** to curb data scraping. - He blamed **Google’s AI search features** for falling referral traffic: Reddit’s search referrals dropped by **over 1 million per week on average in October**. - **US daily active unique visitors fell 2% to 50.7 million**, Reddit’s first decline since its 2024 IPO. - Reddit shares **fell 18% after hours**; Huffman warned Q4 daily active uniques could fall by a **low double-digit percentage** from about **130 million**. - **Logged-in users account for over 80% of monetization**, so Reddit will test a logged-in-only experience outside the US in Q4. - Reddit still **licenses data to OpenAI and Google** and has sued **Anthropic, Perplexity AI, and scraping firms**. - Q3 revenue was **$895 million**, beating estimates of **$878.4 million**; Q4 revenue forecast is **$1.00–$1.03 billion**. Would you like a shorter summary, a detailed breakdown, or analysis of the business implications?